Culture
Core Values
Innovation, creativity, entrepreneurship; efficiency, effectiveness, and profitability. Company interests come first—through collaboration, we achieve shared success and mutual growth.
Business Culture
Employee income growth, company efficiency gains, and shareholder value enhancement.
Alloy Endeavours, Alloy Culture, Fulfilling Lives.
Business Philosophy
New materials, new technologies, new products;
Raw materials alloyed, alloy components integrated, components modularised;
Technology commercialised, products marketed, lives enriched.
Market Philosophy
Through thousands of miles, with thousands of strategies, in thousands of conversations, despite thousands of hardships—we continuously create value for customers.
R&D Philosophy
Upgrade a Generation, Pilot a Generation, Explore a Generation; Collective Wisdom for New Materials
Company Mission
Developing lighter, stronger, and superior high-performance non-ferrous alloys to continuously deliver value to our customers.
Talent Philosophy
Talent drives enterprise success—when people come together, wealth follows.
Gathering talent, nurturing talent, honing talent, and enabling talent to thrive;
Empower ordinary people to do extraordinary things;
Doing better than others doesn't matter—performance speaks for itself.
The process determines the outcome, and learning leads to continuous improvement.
Incentive Guidelines
Individual interests should yield to collective interests, and individual efforts should be integrated into the collective struggle.
Only with contribution comes reward.
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